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About Second Wave Advisors

Our Mission

To empower advisors with the tools, training, and community support they need to transform the exit planning experience for entrepreneurs. We aim to redefine what it means to “exit well” by helping business owners transition, not just financially, but emotionally and purposefully into the next chapter of their lives.

Our Vision

A world where every entrepreneur approaches their business exit with clarity, confidence, and a sense of purpose – and every advisor is equipped to guide them there.

meet your trainer

Andrew Williams

At the heart of SecondWave Advisors is Andrew Williams, an experienced exit planning professional and the visionary behind the SecondWave Process™. With decades of experience working alongside high-net-worth entrepreneurs, Andrew has witnessed firsthand the struggles many face during the exit process. His mission is to arm advisors with the knowledge and tools to make a real difference.

“The questions and insights in this book are rooted in the same wisdom and guidance that Andy encouraged me within many years of his consults. May they be a blessing to you!’

Brad Debruyne Partner/CEO DSA International

“Whether launching 501c-3 foundations together or the challenging counsel he has provided over decades of walking alongside me as my partnership grew, I’m sure you’ll benefit from Andrew’s wisdom and these tools as much as I have”

Dr. David Brown Partner Great Lakes Eye Care

"What sets Andrew Williams apart is not only his professional expertise but also his genuine commitment to my well-being. As a confidant, Andy has offered a listening ear, sage advice, and a comforting presence during both triumphs and challenges. In moments of doubt, Andy has been the guiding light that helped me navigate the complexities of my journey. His unwavering belief in our company’s abilities has been a driving force, instilling confidence and resilience. I am incredibly fortunate to have Andy by my side."

Frank Sant Falcon Lakeside Manufacturing

“Andrew has walked alongside me for many years as a trusted advisor. His steady hand and wisdom was a key element of being able to close the sale of my business right in the midst of the pandemic, and encourage me into the next season of my life”

Tom Lowe Owner, Delta Farms

Join the Program - Become Part of the Community

Take the first step toward becoming a Certified SecondWave Advisor.
Download the free resources and sign up for our introductory webinar today.

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