For your business owner clients, selling isn’t just about money – it’s about identity and what comes next.
The SecondWave Process™ has been designed to address the psychological and emotional barriers entrepreneurs face during business exits.
Our proprietary toolkit empowers you to guide clients seamlessly through the most challenging conversations.
Join a network of professional advisors who are reshaping the exit planning landscape.
The world of exit planning is complex, and most advisors only scratch the surface. SecondWave Advisors takes you deeper, equipping you with the tools and insights to transform the hesitant entrepreneur into confident sellers. Through our proprietary SecondWave Process™, you’ll master the art of clients beyond financial concerns to address their core motivations and life purpose post-exit.
Unlock the tools and frameworks that allow CEPAs to close more deals while ensuring clients have a smooth and fulfilling transition.
Unlock the tools and frameworks that allow CEPAs to close more deals while ensuring clients have a smooth and fulfilling transition.
Take the first step toward becoming a Certified SecondWave Advisor.
Download the free resources and sign up for our introductory webinar today.
When you join the SecondWave community, you’re not just learning a process – you’re gaining a competitive edge and joining a network of like- minded professionals who share your passion for creating meaningful outcomes.
The best exit advisors don’t just sell businesses – they help owners embrace their next chapter. Differentiate yourself by guiding business owners through both the numbers and the emotions of selling.
At the heart of SecondWave Advisors is Andrew Williams, an experienced exit planning professional and the visionary behind the SecondWave Process™. With decades of experience working alongside high-net-worth entrepreneurs, Andrew has witnessed firsthand the struggles many face during the exit process. His mission is to arm advisors with the knowledge and tools to make a real difference.
